The wedding industry still relies on group chats, last-minute texts, and crossed fingers to staff events. In 2026, that system is breaking. Lance Craft offers a better way for freelancers and business owners to find reliable, professional help built specifically for weddings and events.

Valentine’s Day puts intense pressure on wedding and event businesses. From floral prep to catering, delivery, photography, and planner assistants, this guide breaks down how businesses staff their Valentine’s Day rush role by role, and why informal hiring systems fail under pressure.